If you’re planning to sell online in India, two names will dominate your strategy: Amazon and Flipkart. Amazon vs Flipkart For Sellers both platforms are giants in the Indian e-commerce space, choosing the right one for your business is critical. Whether you’re a new seller or an established manufacturer looking to expand online, this blog will help you decide—and show you how LiveAnApp can help set up your online store too.
✅ Quick Overview: Amazon vs Flipkart in 2025
| Feature | Amazon India | Flipkart |
|---|---|---|
| Seller Base | 12+ lakh sellers | 4+ lakh sellers |
| Market Share (India, 2024) | ~37% | ~32% |
| Reach | Pan India, Urban & Rural | Strong in Tier-2 & Tier-3 cities |
| Commissions | Varies (6%-20%) | Varies (5%-18%) |
| Support | 24/7 Seller Central | Flipkart Seller Hub |
| Return Rate | Higher (Premium buyers) | Moderate |
| Ease of Listing | Automated Tools Available | Manual + CSV Option |
📌 Did You Know? In 2024, Amazon and Flipkart together handled over 70% of India’s e-commerce traffic, with a combined GMV exceeding $45 billion.
🔍 Amazon: The Global Powerhouse
Amazon offers a global reputation, better customer trust, and more visibility—especially in metro cities like Delhi, Bangalore, and Mumbai. It’s best suited for sellers who:
- Want access to international buyers (via Amazon Global Selling)
- Sell premium or branded products
- Can handle stringent return/refund policies
However, Amazon can be slightly more competitive due to the volume of sellers.
🛒 Flipkart: The Indian Seller’s Favorite
Flipkart is known for its seller-friendly ecosystem, simplified onboarding, and strong presence in tier-2 and tier-3 Indian cities. Flipkart is great if:
- You’re targeting budget-conscious customers
- You want lower commission rates
- You sell electronics, fashion, or groceries
Flipkart gives more exposure to newer brands and is ideal for first-time Indian sellers.
🛠️ What Should Manufacturers & Small Businesses Choose?
| Type of Business | Better Platform | Reason |
|---|---|---|
| Handmade Products | Amazon + Own Website | High global reach + control your branding |
| Electronics & Gadgets | Flipkart | Strong demand + affordable ad campaigns |
| Apparel/Fashion | Both | Try both to analyze returns & commissions |
| FMCG | Flipkart | Faster rotation, lower shipping costs |
👉 Pro Tip: A hybrid approach—selling on both platforms and your own branded website—offers the best scalability.
🌐 Why You Still Need Your Own E-Commerce Website
Even if you’re selling on Amazon or Flipkart, owning your personal eCommerce website is essential. Here’s why:
- Full control over your brand
- Avoid high commissions
- Run personalized marketing campaigns
- Collect and own customer data
- Boost SEO and brand recognition
Platforms like Shopify, WooCommerce, and custom Laravel-based solutions give you all the flexibility you need.
💡 LiveAnApp Can Help You Sell Everywhere
We at LiveAnApp help manufacturers, retailers, and startups set up complete digital ecosystems:
✅ Custom Website Development
✅ WooCommerce / Shopify Setup
✅ Mobile App Integration
✅ Marketplace Listing (Amazon/Flipkart)
✅ SEO, Ads & Social Media Marketing
✅ Live Chat & CRM Integrations
Whether you’re in Delhi, Dehradun, Noida, or Mumbai, we are your tech partner for fast, scalable growth.
📈 2025 Trends: Marketplace vs Own Website
| Trend | Marketplace (Amazon/Flipkart) | Own Website |
|---|---|---|
| SEO Ranking | Limited | Full control |
| Customer Loyalty Programs | Platform controlled | You control offers & data |
| Profit Margins | Lower (after commissions) | Higher margins |
| Inventory & Branding | Less control | Full control |
🏁 Final Thoughts
Amazon and Flipkart are both incredible channels, but they should not replace your own online store. Use them to expand your reach, but build your brand independently with a high-performance website. That’s where LiveAnApp comes in—we build fast, SEO-friendly, and mobile-ready eCommerce websites with complete digital support.
💬 Ready to scale your eCommerce business?
Contact LiveAnApp today at contact@liveanapp.com or visit www.liveanapp.com